BRANDPOO™

Smarter Poo. Happier Cats.

MEET THE POO CREW

Six cats. Six personalities. One mission: smarter poo.

Every cat is different. That's why BRANDPOO™ makes six formulas — one for every kind of cat parent. Meet the crew and find your cat's match.

😼High standards

THE BOSS CAT

Demanding. Opinionated. Expects the best and won't settle for less. If the litter isn't perfect, you'll know about it.

"Only the finest will do. And it had better be dust-free."

Recommended litter

BRANDPOO Odour Control

🎩Refined taste

THE POSH CAT

Refined. Elegant. Turns their nose up at anything less than premium. Prefers a clean tray and a quiet house.

"Fragrance-free, if you please. I have a delicate constitution."

Recommended litter

BRANDPOO Sensitive

😴Maximum chill

THE LAZY CAT

Horizontal. Unbothered. Moves only when absolutely necessary. Appreciates a low-maintenance litter situation.

"As long as it works, I'm not getting up to check."

Recommended litter

BRANDPOO Original

😈Chaos agent

THE NAUGHTY CAT

Chaotic. Energetic. Kicks litter everywhere and considers it a personal achievement. Needs maximum clumping.

"I didn't make the mess. The mess made itself."

Recommended litter

BRANDPOO Ultra Clump

🐣New to the world

THE KITTEN

Tiny. Curious. Still figuring out how everything works. Needs the gentlest, softest litter available.

"What even is this stuff? I'm going to dig in it forever."

Recommended litter

BRANDPOO Kitten

🏠Organised chaos

THE MULTI-CAT HOUSE

Organised chaos. Multiple personalities, multiple trays, multiple opinions. Needs industrial-strength odour control.

"We've taken a vote. We all want different things. Good luck."

Recommended litter

BRANDPOO Multi-Cat

WHICH ONE IS YOUR CAT?

Find their perfect litter in under a minute.